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Friday, March 19, 2010

Can any System or Method be too Simple?

Let’s make the case for simplicity, and again…you can decide.

During my lifetime, I have personally been to scores of training courses and seminars on sales, marketing and the deciding process. I’ve read countless books, articles and materials. The common denominator of most of this experience is that it was not simple…in fact most methods were complicated, confusing, not memorable or transferable (or I would be enthusiastically recommending them now).

Many of these authors sincerely believe that unless they have a complicated, mystic or revolutionary system or method, then the user may not think that they are getting their money’s worth. That is really no way to justify confusion and/or misunderstanding. It is really the antithesis of the reasoning behind a functional or practical method. In today’s digitally overloaded information universe, simple has the best opportunity of being memorable.

Psalm 19:7
The law of the Lord is perfect, reviving the soul; the testimony of the Lord is sure, making wise the simple.

Ironically, if the Gospel of Christ were complicated, it would mean that only the intelligent and ultra-smart person could get to Heaven. Thankfully, His promises are based on man’s spiritual condition and need instead of his intellect (or I would not have had a chance). God’s Word implies that “the simple things will confound the wise.” And, He gave us the scriptural roadmap for acceptance into his Kingdom and even mentioned the faith of a little child…a simple path to an eternal destiny where all people have an open invitation…not complicated.

Here’s the deal, you want a method or system as simple, understandable and memorable as practically possible. Please do not let the simplicity of the MODELTM System found in Zillion Dollar Thinking TM distract you from its effectiveness. It works for that very reason.

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