What was Your Deciding Factor?

In other words, what was the line, the word, the evidence such as:

A Written Guarantee
Real Time Examples
Research Studies
Personal Testimonials
Facts and Histories
Provable Superiority of Product/Service
The Unique Selling Proposition
Others

What was it that convinced you to decide? We must go through this scenario a zillion times each day, but in your experience, has it gotten any easier? The larger question is “Do you have any Method or System to help you in the decisioning process?”

If not, getting more organized and efficient with some proven decisioning tools should definitely be worth your consideration. For example, the above list of avenues will help guide you and move you in a direction, but if they were a product of a simple model, they could be more useful…quicker (time being money and all).

We can suggest a “standardized” model with four steps:

1. Due Diligence [Where you establish the problem and measure proof…]
2. Commitment [The vital step where you measure yours and theirs…]
3. Solution [The match up of the product/service/idea to the problem…]
4. Action [Where you get the plan, delivery conditions, ability to execute…]

Important Notes

These steps should stay in order and build off one another. The key is that if one step breaks down or is simply not there, no decision should be made at this point or possibly not at all.

One easy example is in Step 2 of commitment e.g. If you have to search for, yet cannot find any meaningful commitments from the manufacturer, supplier, representative, dealer, etc. you have a red flag starring you in the face. And, you should stop right there and analyze if it is worth the price and/or time to proceed.

Again, a major tipping point is the order of each step. In many decisioning considerations, the solution is the target. Seen here, it is not Step 1…but, Step 3. That is important because if you get the order wrong to start with, your final result will probably be doomed. Many do not consider order as a significant ingredient. It is.

The illustration of this model is best captured by an equilateral triangle. The reason is that it perfectly shows how the time and work effort should be divided (From Step One as the base [most] to Step Four at the top [least]). Again, many decisioning techniques give little to no consideration to the weight and placement of effort. Worth considering?

As the world becomes faster, more informational, more litigious, more intrusive…on and on, the more important each decision becomes. So, can we all use as much help in decisioning as we can find?

We have expanded this model in a short e-Booklet that you can access. Simply drop us an email and we will send the link.

Please let us hear from you.

efalkner@zilliondollarthinking.com

Key Word: "Zillions"