What Makes a Concept a “Classic Message?”

At the minimum it should include:

-Profound > Timeless > Fundamental Process > Icon > Standard
-Unique (In its Category or Sector)
-Memorable > Measurable > Formula Driven > Calculators
-Self Testing (Acid test-Calculators-Others)
-Transferable (At the widest range of ages)
-Understandable (At the widest range of ages-intelligence)
-Applicable to the broadest audience
-Will not go out of Style or Lose Importance
-Will Continue to Gain Significance in the Future
-Not Based on Politics (or politicians)
-Not Based on Tax Laws (or other laws)
-Not Based on Markets or Market flux
-Highly Objective (vs. Subjective and Non-Factual)
-Completely Measurable/Provable/Proven
-Works for all Genders
-Works with most Religions
-Works in Other Cultures and Internationally (Blog Audience)
-Has Wide Range of Applications
-Is a Problem Solving Device and/or System
-Requires Commitment and Agreement as a Key Element
-A Universal Success, Personal and Business tool
-A Transferable MODEL is at the core of the process
-Endorsed by Notable Third Parties and Curriculum Providers
-A Legacy Concept to pass on to others
-Requires Interactivity
-Flexible (can substitute words and categories)
-Not Based on a Product or Service
-A Vision-Mission-Values-Model
-Cause Oriented = Integral in Making Life Decisions
-Works in High or Low Tech Environments

These are probably the bare minimum ingredients one would ascribe to a classic concept. Point is, decisioning and the tools to get better at it will never go out of style. As such, we respectfully submit:

Zillion Dollar Thinking TM

The MODEL for Intelligent Decision Making TM

as a concept that could potentially qualify…You decide.