Posts
(Continued POV II-Posted ZDT 2-07-11)
Decisions-Decisions…Beneful Dog Food/National Ads
Decision Points…Best Selling New Book/George Bush
Good Decision…Mass Mutual Insurance Company/Current Theme
We Report You Decide…Fox News Corporation/Meme
Decision 2010…National General Election/National Theme
Decision Making…Exhaustive Study and White Papers/N.W. Edmund
A Zillion Others…
Are we reading the “tea leaves?” Since the beginning, the consequences of our decisions have had profound effects. Has it taken this long for us to finally decide that this area of our life needs to be more recognized, formalized and systemized? More importantly, how does this apply to the subject at hand (selling or decisioning)?
No matter that it has taken this long…point is, the time is now. Picking up from the previous post (POV- dated 2-3-11), we have highlighted an industry that is at the crossroads of a dilemma. How and by what means do they distribute and communicate their products/services going forward?
As discussed, this industry was established and developed on the basis of a personal selling distribution platform. And since then, the methods and techniques have been unlimited…they still are.
For example, there are countless sites that promote new offers, products and services that are updated every hour. Can we say…industry information overload? The access of most of this new methodology is digital, portable and available 24/7. So what’s the downside? While the agent may have a growing appetite for all this new intelligence…the public will have its limit (maybe already has).
Here’s the deal and the question: Because this industry could easily be perceived as becoming fragmented today, would it not be prudent timing for this industry to access, adjust and adopt a simple, uniform and transferable model of delivery?
“The greater dynamic is that the shift would be from a selling platform to a decisioning platform.”
(To be continued: POV III “The Case for Decisioning vs. Selling”)
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