Four Psychological Types of Decision Makers

Intuitives: They are led by intuition; concentrate on the possibilities; avoid the details and tend to look at the bigger picture.

Thinkers: They are analytical, precise, and logical; process a lot of information, often ignoring the emotional or feeling aspects.

Feelers: They are interested in the feelings of others; dislike intellectual analysis and follow their own likes and dislikes; enjoy working with people and are capable of great loyalty.

Sensors: They see things as they are; have great respect for facts; have an enormous capacity for detail and seldom make errors; are good at putting things in context.

FYI…Lessons from Michael Dell

"In leadership, it's important to be intuitive, but not at the expense of facts," writes Michael Dell, Founder of the Dell Computer Corporation. "Without the right data to back it up, emotion-based decision making during difficult times will inevitably lead a company into a greater danger. There is a very easy way to test whether you're making decisions based on emotions. When you come across data that is strikingly different from what you previously thought, how long does it take for you to shift your thinking? Do you deny the data and say, "Well, I don't believe this?"

ZDT Author’s Comments:
The repeating dichotomy is that facts and emotions are in constant conflict when making decisions. The key is to be able to manage your decision, with these competing factions, through a process that gives you a more predictable result. We know of at least one.