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Thursday, July 8, 2010

Decision: Should You Filter Information?

Decision Step Two (of Four): Commitment

With the decision to be starkly aware of the effects of information overload, there are several commitments that could/should be made. Remember, this is the step where many well intentioned decisions break down. Most decisions do not consciously consider this as an early step.

Commitments come in various forms:

“I Do” in marriage
“I Will” in court proceedings
“I Promise” to your kids and/or spouse
“I Guarantee” in selling

You get the picture.

The casual approach is:

“Let me consider”
“I’ll think about it”
“Maybe if”
“There’s probably”

The opposite of commitment is:

Indifference
Ignorance
Naivety
Avoidance

In this decision, we are committing to (to name a few):

The four steps of the MODELTM
A simpler life
A change of habit
Solving a technology problem by adopting a technology solution

The main ingredient is a “whatever it takes” attitude. This actually becomes the glue that holds the decision together. Just think, if there is no specific commitment, why even spend the time to act out the whole exercise? That is really the reason so many decisions get aborted.

One way to cement the commitment into the process is to write it down, and fix a date to the expected completion. That is way more specific and likely to produce a positive result as well as form a new habit.

Obviously, this step is vital and yet so often ignored. In some marketing circles, they may even promote this as the “secret to success.” We are calling it…Commitment.

That’s step Two.

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