Motivational Decisions Buyers Consider When Purchasing

To access opportunities – because they open the door to other possibilities
To speed up their work – because people know that time is precious
To become more efficient – because efficiency saves time (equals money)
To escape or avoid pain – which is a major reason for most anyone
To feel safe – because security is a basic human need
To protect/maintain their reputation – because they worked hard to build it
To communicate better - because we all want to be understood
To escape stress – this is universal
To be informed – because it’s no joy to be perceived as ignorant or slack
To save money – the reason for a significant number of the population
To leave a legacy – because that’s a way to live forever