Decisions Branded

Over our lifetime, the brands of our decisioning are constantly changing. Decisions can come in the form of:

Directions
Tools
Weapons
Stepping Stones
Voice and Votes
Other Objectives

No matter what purpose your decision serves, it is your statement, and it counts no matter what the role. Our continuing goal should be to make it as effective as possible. Never to be taken lightly or arbitrarily.

It looks like this next election (in only a few weeks) could be one of the most important in years. Your “vote decision,” added to all the others, will prove decisive in this hotly contested political season.

Your “weapon decision” to oust a manager who is determined to sabotage everyone’s interest, except his own, wears a different yet vital hat that could determine the direction of a company’s future.

The “stepping stone decision” is the one that takes you through the contiguous stages of the educational process. Depending on how seriously you take it, this continuing decision can determine your professional and career status for a lifetime…and on and on.

We could actually label these decisions as brands because they represent topics of decisioning that will seldom change in character and are identified by a category.

No matter how we frame it, decisioning today is vital, and it is getting much more important going forward (as in this election).

Sometimes simply stepping back to see the parallel of image branding to decision branding can help re-emphasize the crucial role [singularly and collectively] we all play when we decide on most anything.