Decisioning Out of the Box

The decision before the decision

This is the one that was made before you even showed up. This is the one that sets the agenda, determines the goal and establishes the frame.

The decision before the decision is the box.

When you think outside the box, what you're actually doing is questioning the decision before the decision.

That decision is far more important and much more difficult to change than the decision you actually believe you're about to make.

Seth Godin

http://sethgodin.typepad.com/seths_blog/2010/08/the-decision-before-the-decisio.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29

ZDT Author’s Comments:
Posted with permission. This guy is good.