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Friday, April 13, 2012

Will You Search or Research?

1. research
Critical and exhaustive investigation or experimentation, having for its aim the discovery of new facts and their correct interpretation, the revision of accepted conclusions, theories, or laws in the light of newly discovered facts, or the practical application of such new or revised conclusions, theories, or laws.

When faced with a decision, will you search or research? To distinguish the two, searching for a subject is more surface and topical. Researching a subject is more the action and work of drilling down into the substance and fabric of the issue.

Before the Internet, this brand of work was manual, paper intensive and library bound to be thorough with the task.

Now, most anyone can place a word or subject in a given search engine to find millions of results. The real effort comes when you settle down to a single object to “data mine.” Here's where there needs to be a decision as to the volume of time and length/depth of coverage you will expend and develop. The real work.

What's the point?

As we apply the MODEL (“for intelligent decision making”) to the above, the first step is discovery which is really two fold...search and research. And that's the point, you need to execute both of them. Many decisions are doomed from the start because this step is shorted and often avoided.

The obvious best action...You must identify the target, and point the gun before you pull the trigger. That is the reason (as the MODEL illustrates) that the largest time commitment is at this initial and defining step.

Then there is this:

Now apply the new search/data mining apps as a product of next generation developments. In other words, searching within searches.

“Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Through the detective work of puzzling out your market's keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. The usefulness of this intelligence cannot be overstated - with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually every niche - not taking advantage is practically criminal.”

For the full article and credits:


In all, the apps available in the initial step (search and research) of decisioning are growing at a compounding pace. Fortunately, we have the portable and 24/7 hardware to make this task more convenient.

The key question:

When faced with the next significant decision, will we recognize the opportunity and responsibility, and using all the new tools, will we convert it to our advantage?

As always...you decide.

Thursday, April 12, 2012

Bubba Decisioning

I just viewed a live interview with Bubba Watson on “Morning Drive” and the Golf Channel. In case you missed, he is the new winner of the Green Jacket (Master's Golf Tournament).

He won in historic fashion in a sudden death playoff. What is notable is how he made the critical decision at just the right time. What is also rare is that he has no coaches, never took golf lesson, he is left-handed, and has a very unorthodox swing. The golf aficionados are beginning to label him as the “natural.”

Consider that most every other pro has an entourage within their camp. Everything from swing coaches, to dietary advisers to psychological experts. That's a lot of advise from (sometimes) conflicting schools of thought. Bubba did not have to deal with all that.

Some of his classic quotes (keys to success) were:

“I didn't think about the prize...just the shot.”

“I kept my head down to keep from getting distracted.”

“I was comfortable in the straw...that's where I came from.”

Remarkably, being in the rough with the tournament on the line, is not where the average golfer prefers to be. In the woods is probably their least favorite and least practiced location. Bubba (much like the rabbit in the briar patch), was perfectly at home there while the critics had almost written him off.

So, what is the “Bubba Lesson?”

In the universe of decisioning, it's a teachable moment. While the rest of the field is juggling with technicians, coaches and experts, Bubba is simply keeping his head down, and trusting his simple swing thoughts and a repeatable execution. That philosophy would work at home, in business and most everywhere else.

One last thing...he has visible passion. While he was shedding tears in front of 30 million people, many of us were touched in the same way. Maybe it is becoming a pattern in the world of sports where these few remarkable icons will serve to show us more of the adage: “the simple shall confound the wise.”

You go Bubba!

As always...you decide.













Tuesday, April 10, 2012

Bubba Decisioning

I just viewed a live interview with Bubba Watson on “Morning Drive” and the Golf Channel. In case you missed, he is the new winner of the Green Jacket (Master's Golf Tournament).

He won in historic fashion in a sudden death playoff. What is notable is how he made the critical decision at just the right time. What is also rare is that he has no coaches, never took golf lesson, he is left-handed, and has a very unorthodox swing. The golf aficionados are beginning to label him as the “natural.”

Consider that most every other pro has an entourage within their camp. Everything from swing coaches, to dietary advisers to psychological experts. That's a lot of advise from (sometimes) conflicting schools of thought. Bubba did not have to deal with all that.

Some of his classic quotes (keys to success) were:

“I didn't think about the prize...just the shot.”

“I kept my head down to keep from getting distracted.”

“I was comfortable in the straw...that's where I came from.”

Remarkably, being in the rough with the tournament on the line, is not where the average golfer prefers to be. In the woods is probably their least favorite and least practiced location. Bubba (much like the rabbit in the briar patch), was perfectly at home there while the critics had almost written him off.

So, what is the “Bubba Lesson?”

In the universe of decisioning, it's a teachable moment. While the rest of the field is juggling with technicians, coaches and experts, Bubba is simply keeping his head down, and trusting his simple swing thoughts and a repeatable execution. That philosophy would work at home, in business and most everywhere else.

One last thing...he has visible passion. While he was shedding tears in front of 30 million people, many of us were touched in the same way. Maybe it is becoming a pattern in the world of sports where these few remarkable icons will serve to show us more of the adage: “the simple shall confound the wise.”

You go Bubba!

As always...you decide.













Tuesday, March 27, 2012

What Stop Sign? What Decision?

Here are just a few comments from observers of stop sign violators and random ignorance...

A Stop Sign Means STOP.

“I'm at a loss. Today, on my run, another car ran right through a stop sign and almost hit me and my dog. The driver? A POLICE OFFICER. When I flagged him down to inform him that he almost hit me, he couldn't have been more indignant. No apology. What a TOTAL ass. The cops don't even stop.”

“This jerk sped off after he made very clear that he really didn't give a sh*t about almost running me over.”

“How stupid are these people? I recently moved to an area where you see people run stop signs all the time. They risk getting themselves killed, killing someone else, or injuring someone else who then decides to sue them. So how intelligent are people who voluntarily put themselves at greater risk for such occurrences?”

“Ran five miles today ... almost got run over three times. All cars rolling through stop signs while making right turns and only looking to the left for cars. *&#@$!”

“Here's something interesting ... an police officer message board discussing how they hardly ever issue tickets to people who don't stop at a stop sign because rolling through is so common.”

“Here's a funny one ... some woman ON A CELL PHONE runs a stop sign, almost hits my friend Jill, then FLIPS HER OFF. Unbelievable.”

“A kid in my neighborhood did a study. In a 20-minute time period, he watched a an intersection. Out of 87 cars that passed through, only 9 came to a complete stop. Some rolled through, others completely ignored the stop sign. Later, the kids passed out flyers to our neighbors urging them to STOP.”

“Every time I run or walk my dog I almost get hit by a driver that runs a stop sign or red light. I'm urging EVERYONE ... Please STOP.”

ZDT Author's Comments:

Think about it... to be in true compliance of a stop sign, you must first realize that the sign exists, and that violating the rule (and law) can have serious consequences...sometimes lethal.

This dilemma applied to decisioning should carry no less weight. The fist rule in decisioning is to acknowledge that there is a decision to be made, and that avoidance and/or ignorance can carry consequences much like ignoring or not complying with the stop sign.

The tangible difference is that the stop sign can be policed, awarded citations and issued penalties...whereas, the decision (or lack of) has it's own reward.

Question: Should we reconsider the importance of decisiong? Should we use a Stop Sign as a new “trigger” to remind ourselves of this responsibility?

As always...you decide.



















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Monday, March 19, 2012

Decisioning: Provocation or Benign?

Our Zillion Dollar Thinking site and blog now has a life of almost two years. As such, we have posted hundreds of topics...all around the subject of “decisioning.”
As a contributing writer in another forum, I sparked several comments and responses to a recent article. The rhetoric was sharp and provoking which drove me to this topic. To be effective, and hopefully persuasive, should the primary messages be provocative or benign?

Provocative:

Synonyms: challenging, provoking, stimulating, confrontational, inflammatory, offensive, incendiary, insulting, rabble-rousing, aggressive, annoying, aggravating, vexing

Benign:

Synonyms: encouraging, superficial, complaisant, sympathetic, propitious, refreshing, charitable

Obviously, the safe and kind style would be benign, but probably not too motivational. Conversely, staying primarily caustic and provocative, could conjure up a bunch of hate mail.

So what's a writer to do?

All of the above.

Some of the greats (Re: Seth Godin et al.) are razor sharp in delivery and response. But, how many Seths are out there? Point is, to me and you, let's challenge each other to stay relevant in today's market (from provocative to benign), and if you see me getting sleepy...feel free to wake me up.

Zillions to your success.




Wednesday, February 22, 2012

Learning: Which is More Important...

The ability to add and subtract, or to think and decide?

HISTORY

This should be an obvious answer, but let's consider how this has evolved in our educational and developmental history. The base line has traditionally been: “Readin'...Writin'...Rithmetic?” In an isolated state, that should serve us well.

But, how the times do change.

PRIORITY

The question is not an either/or, but one of (equivalent) emphasis and priority. In review, there is no question that reading/writing/math has been fundamental to learning. But in comparison, there has been little to no emphasis on the fundamentals of sound decisioning and critical thinking.

WHAT IF...

You had all the digital tools/apps/hardware but no direction as to how to execute them?

You were faced with a life/death issue with no techniques for making a vital decision?

You had a genius IQ, but you seldom applied critical thinking to decision making?

TECHNOLOGICAL INFLUENCES

Many of us were raised without a computer or a calculator. We had a pencil and eraser. We manually learned how to add/subtract/multiply/divide. We still know how to use that pencil if the power goes out. But, our kids were typically raised in some phase of the electronic/digital era. Many would struggle if we handed them nothing but a pencil. All said, technology has robbed us and prior generations of certain practical abilities.

FAST FORWARD

We hear various mantras about our educational system today (much of it is politicized). Many of them point to the “dumbing down” of our curriculum studies.

The question going forward is do we need more mechanical education or more critical thinking and decisioning? While this may seem a simplistic response to a growing dilemma, it is really central to this issue. What good will it do to continue to exponentially pile on techniques (through technology) and continue to miss or avoid learning the decisioning side?

What will continue to be needed is the ability to think, decide and execute using a solid template, process or model that is learned at an early age and transferable/applicable to every succeeding stage in life. Considering the mounting evidence of disastrous decisioning results at the highest levels in our society, can you think of a more important priority?

As always...you decide.






Monday, January 9, 2012

“Live Bait and Fine Art”

I saw these words on a hand painted sign in front of a rural general store years ago. The image contrast was as clever then as it is today. I believe that is common to things classic and unique.

While it may seem that these two opposites would be virtually incompatible, obviously the owner did not. And, if he were confronted with his ad as a cute gesture, he probably would not have found it the least bit humorous. He was running his business for a profit. He was trying to get attention…and sell something.

Let’s look at his marketing elements:

It was all about a Unique Selling Proposition (USP)

It was a General Store that had wide offerings…from “wigglers” to investment grade artwork and everything in-between

His claim was simple and clever (only 5 words to paint his picture)

It was advertisement in its purist form (a hand-painted sign)

He made no unbelievable claims (just a unique slogan)

Measured against Claude Hopkins’s classic book: Scientific Advertising (enduring for 85 years)… Hopkins paved the concept that advertising is simply "salesmanship in print" (looks like our entrepreneur captured that premise)

Author’s Note:

Today, we tend to let prevailing technology become the driver, not the unique (only what you can claim) key message. Why does that happen? Judging by sheer volume today, a software app is the easiest and quickest template solution. Caution: savvy audiences can see the difference between originality/uniqueness and cut/paste.

What is the take away? If you don’t have one this year, consider creating your own USP. Examples:

Hairdresser: “Perm for this Term?”
Insurance: “Perm with that Term?”
Politician: “Term is not Perm”


As always…You decide.

Wednesday, January 4, 2012

Truth or Lies? A Leadership Crisis of Integrity.

Overt or subtle, it’s all the same. A lie is a lie, and the truth is the truth (absolute opposites). It is a white hot issue, especially in the current climate of corporations, politics, world order and the influence on our individual freedoms.

Who can or will you trust? It is a vital decision.

If lying is a deliberate leadership strategy, why is it not more scrutinized, identified and consequential than is appears to be? Are some leaders taking advantage of our individual apathy, denial and complacency to the point of a subtle confiscation our liberties?

As a line extension of this dilemma, here is a short list of how many ways this MO (modus operandi) can influence you.

40 Synonyms for “Lie”

1. Bluff: a statement intended to deceive or confuse

2. Canard: an unsubstantiated story or report

3. Deceit: a deceptive statement

4. Deception: A statement or action intended to mislead

5. Distortion: a deviation from the true meaning, or an overstatement of proportion

6. Equivocation: a misleading or confusing statement

7. Exaggeration: an overstatement or overemphasis

8. Fable: a fictitious statement or story

9. Fabrication: a made-up fact or incident

10. Fairy tale: a misleading story, especially a simplistic one

11. Fallacy: a deceptive, erroneous statement or a false idea or a flawed argument

12. Falsehood: something untrue or inaccurate

13. Falsification: an alteration of facts in order to deceive

14. Falsity (see falsehood)

15. Fib: a small, simple or transparent lie

16. Fiction: a man-made invented statement or story

17. Half-truth: a statement with some basis in truth that nevertheless serves to deceive

18. Humbug: a false, deceptive, or nonsensical statement

19. Invention: a statement crafted to deceive

20. Jive: a deceptive, insincere, or nonsensical statement

21. Libel: a written or similarly presented lie that defames another person

23. Mendacity: an act of lying

23. Misconception: a poor understanding, perhaps deliberate, of the facts

24. Misinformation: a purported fact presented with the intent to deceive

25. Misinterpretation: a deviation from the facts or from a reasonable analysis of them

26. Misreport: an inaccurate account

27. Misrepresentation: an erroneous, deceptive or unfair interpretation of facts

28. Misstatement: an inaccurate or erroneous comment

29. Myth: a perpetuated notion, belief, or tradition that is doubtful and unfounded

30. Obliquity: a deviation from the truth to conceal or confuse

31. Perjury: a lie presented under oath

32. Pose: a false or deceptive position or self-representation

33. Pretense: an unsupported claim, an insincere purpose or false intention

34. Prevarication: a deviation from the truth

35. Slander: an injuriously false statement about a another person

36. Story: a lie, or a rumor

37. Tale: a false representation

38. Taradiddle: nonsense (also, see fib)

39. Untruth: an absolute deviation from truth or the facts

40. Whopper: an outsized lie


Full article Posted: December 30, 2011
Original Post: 40 Synonyms for “Lie”
Daily Writing Tips [info@dailywritingtips.com]

And then there is this Biblical advice:
Pro 14:5
A faithful witness does not lie, but a false witness will utter lies.

1John 2:21
I have not written to you because you do not know the truth, but because you know it, and that no lie is of the truth.

The obvious questions to this brand of leadership:

Are these perpetrators self delusional, or do they dispute that their actual documented “on platform” evidence is edited and altered, and therefore invalid or it never took place.

With the techno-capacity for individuals to discover, conduct due diligence and search for truth, do these detached leaders still believe that info-mining is what it was only 5 years ago? Hello iPad/iPhone with apps.

How deep does it run with these villains? Is it to the point where their trust/believability is completely gone in all other fronts?

If this is a legitimate leadership strategy, then their truth becomes relative and ultimately meaningless…and this track of leadership can lead to chaos, disorder and confusion. This is where herd mentality breeds (see: http://zilliondollarthinking.com/discovery/will-you-join-a-herd/).

In all, this is a dangerous and growing crisis of integrity.

Author’s Note:

As a counter strategy, should we adopt at least a screen, filter or baseline (of believability) for these perpetrators? Our future may depend on it?

See “The Believability Quotient:”

http://zilliondollarthinking.com/discovery/the-value-of-a-believability-quotient/

Adjusted slogan and potential mantra:

“Lie to me once, shame on you…lie to me twice, shame on me.”

Thursday, December 8, 2011

Winter Edition “Cut and Paste”

As stated in the Summer Edition of “Cut and Paste” your ZDT author, as a member/contributor of several diverse professional groups, has written several hundred pages of blogs-articles-comments. Here are the updates of the most popular posts moving into the winter months. Collectively, these have received hundreds to thousands of viewers/readers. We are re-posting these in full or in part to highlight the central message of objective decisioning that, hopefully, will be valuable to you and your circles.


Number One in the ZDT Series

Decisioning in a Two-Way Mirror

You think you are facing yourself as a simple reflection only to find that you are being observed as the subject of a two-way mirror.

What’s the point?

The analogy here is that, often when you make a decision, you believe that you are deciding in a vacuum…just you and your decision. But, in this picture, would you make the same decision if you knew you were being monitored, observed and evaluated based on your decisioning process?

Like a guy shaving, it happens almost every day (usually in front of a mirror). And, anything that you do daily can become habitual, routine and automatic. Consequently, you tend to not think or evaluate your process too deeply.

The objective here is to consider a paradigm shift using your mirror as a “trigger.” The next time you look in a mirror while brushing, shaving or whatever…analyze what you are thinking. If it happens to be an idea, decision or solution (like in the shower…where the fresh ideas can come from)…apply this question: “What is my process here?” In this case, imagine that your coach/mentor is behind the glass, and they are challenging your position with the phrase of: “How did you arrive at this decision or this thinking?”

If you are using an objective process, it would be good to become more conscious and deliberate in your app (application). If not already done, write it out. Reason: Make it a more universal app in other decisions and deliberations.

If there is no process, formula or model, this may be the “trigger” to make that change? As SOP (standard operating procedure), our group recommends that the bones of a model include at least these four progressive steps:

Discovery

Commitment

Solution

Action

Whether you decide to take any of these steps or not, the goal remains the same…creating objectivity. The idea here is to create an additional “trigger” using an item that almost everyone uses every day.

Please consider this mantra: “Thinking through life…One decision at a time.” Simple as that.

As always…you decide.


Number Two in the ZDT Series

Call Reluctance Phobias and Cures

Everyone who prospects in the selling business will experience call reluctance from time to time. Although there are several reasons, many experts say the primary ones can be broken down into two distinct categories: repeated failure and repeated rejection.

Repeated Failure

Atychiphobia: Fear of Failure Phobia

The first reason for call reluctance is the fear of repeated failure. This can happen when the salesperson attempts to schedule appointments with the contacts on a prospect list and is repeatedly turned down. When the salesperson continues to fail to schedule the appointment, the next contact becomes harder because of the increasing fear of failure.

Repeated Rejection

Agathoraphobia: Fear of Rejection Phobia (related to)

The second reason for call reluctance is the fear of rejection. When a salesperson calls on a prospect (by phone or in person), they will usually ask a series of probing questions. Often, the prospect may become defensive, negative, or will even cease communicating with the salesperson.

Following that response, many times the salesperson will feel rejected. Even though it is the product or service that is the subject of rejection, many salespeople will take it personally. Ultimately, the fear of being rejected may potentially stop the salesperson from prospecting (often ending their career).

Then what?

Way back in the day…I read a book called the Influence of Fear on Salesmen by Frank Budd. I was driven to this and other resources because I moved from being an independent producer to a sales manager.

Oddly enough, I discovered that it was not just me who was struggling with this issue. Many on our team were also experiencing the same problem. And, if I could point to one book and methodology that offered a turning point, it was Budd’s book and his message.

Budd’s antidote to fear boiled down to this: being authentic.

The definition of authenticity: undisputed credibility, genuineness, legitimacy, believability, the quality of being believable or trustworthy.

Enter the “Process”

Following a process methodology is: “Initially you may not trust me…but you may well trust what my process can do for you” (which is a far more objective start). Demonstrating your process will really help to take the focus off of you and your product/service and highlight how you operate beneficially for them. That results in the rejection potential becoming more impartial and far more objective. Your process (MO) can be the major link in proving your authenticity and in lessening your fears.

If You Do Not Have a Process

It would not be too surprising. Even after all these years and a plethora of sales training programs, many do not include the step of demonstrating how you operate to your prospect’s benefit. Consequently, that step will be the first object to be evaluated. If that meets resistance…it’s your option to continue.

If you elect not proceed, walk away, and carry more confidence from having been completely authentic in presenting your factual process to the prospect. Over time, your fears can be replaced with confidence. That may be one of the keys for long term success in the selling business.

And finally, if you would be interested in a template of our process, please email me, and I will send you the “Tale of Two Interviews.”

As always…you decide.


Number Three in the ZDT Series:

The Dangers of Herd Mentality

(Please Forward to Family, Friends, Clients and Others)

Mentalities and Behaviors

The subject of herding is gaining more spotlight by the day. It is the antithesis of organized thought. Years ago, Merrill Lynch adopted the title: “The Thundering Herd” as a bullish position on the economy and a positive spin on the idea of herding. In extreme contrast today, mobs are the product of herding gone wild and out of control. It would benefit us to look at what is driving these herds today.

Herd behavior is generally applied to animals, whereas herd mentality implies a uniquely human phenomenon. Herd mentality implies a fear-based reaction to peer pressure which makes individuals act in a certain order to avoid feeling left behind or left out of the group. Herd mentality is also a part of “mob mentality.”

Further, because of the vast and commanding influence of instant information, sentiment and segmentation, we are subtlety falling into a “herd versus herd” society in America.

From a herd POV (Point Of View), we have Organized Labor vs. Management vs. Government…Democrats vs. Republicans vs. Independents…Denomination vs. Denomination…Race vs. Race…on and on. In essence, we live in an increasingly polarized country in almost every area where herds breed.

The common dominator among these masses is often a herd mentality which is never the most thoughtful or objective direction. In this case, calculated, purposeful and wise decisioning would be just the opposite.

Unfortunately today, it boils down to who can shout down, bully, out craft and/or intimidate the opposing party. And, as the seasons or policy issues get closer to a show down (e.g. elections/decisions), the conflicts seem to get louder and more physical.

Who is feeding this phenomenon, and where is this headed?

By now, it has to be abundantly clear that anyone or any group that is fueling this movement does not have or want your individual thought or critique expressed or attached to their own agenda. That is not what herds are supposed to do. They are amassed to get in line and follow in lock step to whatever and wherever the anointed one or the groups tell them to go…without question.

So, if you are contemplating joining a herd, and your sentiment is: “Just tell me what to do?”(always the easiest direction). If that is you, then please consider this response:

Don’t!

Don’t fall for this continuing trap. Don’t automatically consent. Don’t give up or into a weakened state of vulnerability. Don’t be pressured into a time line of someone’s edict. Don’t be intimidated or blind sided.

These are exactly the conditions where herd mentality thrives, and why herd-masters do not want them spotlighted or even considered as a brand of (not) thinking. That would be counterintuitive to their ultimate purpose. And, you can see how technology and the connectivity of social and industrial media and sites are the perfect instruments to fuel this phenomenon even more dramatically and almost instantly (going viral).

Here’s the deal, we are in the throes of one of the most freedom threatening economic, political and spiritual environments known to man. If there were ever a time to not fall prey to “herds,” it is now.

As always…You decide…(Please).

Biblical Herding Note:

“All we like sheep (herds) have gone astray; we have turned every one to his own way…” Isaiah 53:6

A Special Note to our readers:

Please take the time to download our new and free eBook “Decisioning with the MODEL,” from our website http://www.zilliondollarthinking.com/ and forward it to friends and family during this season. We are entering the most important decisioning climate in our life time…we can all use all the help we can get.

Tuesday, December 6, 2011

Zillion Dollar Thought

Each square inch on human skin consists of 19 millions cells, 60 hairs, 90 oil glands, 19 feet of blood vessels, 625 sweat glands and 19,000 sensory cells.

From the first person to now…zillions.

Sunday, December 4, 2011

Are You Playing to Your Strength?

Q. The volatile economies of today will come and go, but were we made simply to react to economies, or to a higher calling of inspiration and a contribution to our fellow man?
A. There is a fundamental maximum in marketing designated as your (individual and/or corporate) USP...namely Unique Selling Proposition. It's the unique advantage that you bring to the equation that only you can claim.

Yes, we all feel the pressure from the economic news of the day, but do we have to be controlled by it? The selling business is ripe with challenges, but even in all the fray, we are expected to be the goodwill ambassadors for who/what we represent. The bigger challenge is, how is that best done? Most institutions have their mantra ready for you to take to the market. Generally, that is a glowing promotion of the product/service they offer.

Q. Is that not getting old and stale?

A. With all that technology is doing to turn our society into a virtual and artificial community, it would seem that there is another decision to be considered. In this ominous environment, we must not lose the power and uniqueness of our own individual footprint.

In prior posts, we have referred to the classic message of Acres of Diamonds. The premise applies here as well. We can look, search, ponder, dig and/or become frantic or obsessed with what it will take to find our great treasure (or survive in these turbulent markets). All with the same result in this book...the greatest wealth is in our own back yard...right here and now. It is your USP.

It could be that yours is:

Creativity/Ingenuity/Vision

Construction/Reconstruction/Planning

Teaching/Training/Instruction

Communication/Speaking/Writing

Relationships/Teamwork/Networks

Charity/Helping/Giving

Athletics/Mentoring/Modeling

Spiritual/Inspiration/Hope

And a zillion others...As many as there are individuals.

Point is that whatever our primary gift or talent is, we should identify it, develop it and use it to contribute back to our communities. There is another adage that says “the best way to help yourself is to help others first.”

Regardless of the economy, combining your USP with attitude of contribution is truly playing to your strength, and it is sitting right where you live.

As always...you decide.