What Will I Tell My Neighbors?

"Once someone makes a decision about your cause or your product or your resume, it's almost impossible for you to persuade them that they may have been initially wrong. You're no longer asking them to remake the first decision, you're asking them to admit their decisioning error, which is a whole other thing.

Compounding this, organizations often make it awkward for someone who is trying to come around to be embraced, largely because the tribe is hurt that their decision was rejected in the first place.

The opportunity is to encourage the non-supporter to look at new information and make a new decision. Give them a convincing story they may need to tell their colleagues and neighbors…

“Amnesty for Latecomers” by Seth Godin:

Please see the full post. Re-printed by permission.
 http://sethgodin.typepad.com/seths_blog/2012/10/amnesty-for latecomers.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29

Thanks Seth…an excellent backdrop for this option…

As we have encouraged repeatedly, show them the track, system or model of how you arrived at the decision in the first place. If you demonstrate that right up front, it can create an additional opportunity of buy-in, and authenticity (which is proven to increase believability).

All that said, the idea here is that you want to eliminate second guessing or doubt and also demonstrate the strength and accuracy of the initial decision to the first party and even a potential second party.

As always…you decide.