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Wednesday, May 25, 2011

Which Came First…the Device or the App?

On the surface, that looks obvious, but in this decisioning process, the designers were definitely living outside the box. They knew that technology breeds technology. They also knew that the devise would be the vehicle, but the apps would be the passengers. They where thinking volume and the law of large numbers.

So, when the final decisioning came due, it was a parallel to the consumable or perishable model of marketing. Tires, toilet paper, light bulbs, fresh food, batteries among a zillion other commodities, need to be refreshed or replaced. Oddly, apps are shifting into this category. How many of us remember life before air conditioning?

Could that be our sentiment in 2020: Life before apps? Who knows, we may be in a virtual society dodging drones (an app for that?).

Consider Today’s News:

“Apple's iTunes App Store team has had its hands full since the marketplace launched in 2008. The process of reviewing, approving, and denying every app that attempts to find its way to the store is undoubtedly a tedious and trying process. That makes today's announcement that the company has approved its 500,000th app a particularly stunning achievement.

App store developer Chillingo, along with app review gurus from 148Apps and Chomp, have put together a massive Facebook infographic detailing the journey to 500,000 apps. The statistical picture, (which you can check out from the attached link), reveals several interesting figures, including the top app store sellers of all time and total value of every app on the store.

http://news.yahoo.com/s/yblog_technews/20110524/tc_yblog_technews/apple-approves-its-500000th-app-but-do-you-care

Apple's app totals are far and away the largest of any mobile marketplace.”
Question: Could an app tsunami be on the horizon?

Just think…today, one devise…with 500,000 apps (and multiplying). So, which is more valuable…the devise or the apps?

ZDT Author’s Comment:
Where else can this model be applied? Could be your ticket?

You decide.


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