The Acid Test

Marketing experts say that the following primary categories are the motivating reasons of why people buy or buy-in to most anything. As we apply these to the MODELTM System, they are…

To save money
This is one of the most important reasons to much of the entire population. Better product/service decisions by use of the MODELTM System equals more $$$ dollar savings.

To speed up their work
Because people know that time is precious (and time is money…quantifiable).
Poor decisions = Lost time
Good decisions = Efficiency, Time Savings and Value Added

To become more efficient
Because efficiency saves time (again...measurable...same as above).

To escape or avoid pain
With bad decisions, the fallout and the results are generally always painful.

To access "opportunities"
Step One of the MODELTM System is branded as the "opportunity" step.

To feel safe
People will feel safer and more confident as they begin making wise decisions…even safer if others around them do so as well.

To protect their reputation
Too many bad decisions can certainly result in a faulty reputation, and a habit of good decisions should create a quality reputation.

To communicate better
An effective decision making tool such as the MODELTM System was designed to enhance communication.

To escape stress
How stressful is a bad decision? No explanation needed.

To be informed
Step One is all about being well informed through due diligence.

To leave a legacy
Because, that’s a way to live forever. The gifting to friends and family of a MODEL for making wise decisions could outweigh almost any other legacy.

Again, the “acid test” (generalized term for "verified" or "approved/tested") applied to anything is a fair assessment of it being the genuine item. That said, it may serve you well to apply this test to other issues you may be considering.

You decide.