Posts
From
Dufnering to Sethnering
Discovery
As
an Auburn grad, the visual of Dufnering [Jason Dufner, pro golfer]
brings back images of a long frat night of partying and consequent
complete melt down in the back halls (like a raw oyster laying on the
half shell). Beauty.
On
the other hand, Sethnering [Seth Godin, pro marketing expert] is the
positive experience or sensation one could get from a serious and
thoughtful mining of his marketing posts, articles and books. They
are amazingly fresh...original...uniquely pertinent and inspiring in
today's economy. I am taking poetic license here, but if you are a
marketeer, the idea is to find someone who can champion your
category.
Commitment
As
crowded as the information universe is today, the challenge for the
rest of us is to create a voice and message that is as instantly
memorable as "Duferning" and yet as meaningful and enduring
as "Setherning."
Goal:
Take a definite direction.
Solution
The
solution is to become inspired (emulating a Seth) or
otherwise become exhausted (like the image of a tired
out Dufanator). There will not be much success from exhaustion. So,
the path ahead is really simple.
Action
Gentlemen
start you search engines.
Because of accessibility, it will be impossible not to find a
mentor/model if you are serious about your search. As one who has
attempted to post meaningful and timely posts over the last few
years...I remain impressed with Mr. Godin for his unique ability and
absolute consistency. I hope you find your own hero.
Note:
As
the latest ads say: “We All Love the “Duff.” I am not referring
to him negatively...It’s just that his off camera gotcha provided a
fresh symbolism to what complete exhaustion looks like. Funny.
As
always...you decide.
9-28-13
